In 5 steps to a distinctive USP​

Photo by Beata Ratuszniak on Unsplash

The competition does not sleep. It is courting the favor of customers with a flood of advertising. Whether in the store or in the online shop: similar products line up. The market is saturated. How should you stand out in this price-performance battle with your product or service?

USP is the magic word! Because with an unmistakable unique selling point you can put competing products in the shade. Provided…